ELAN BROW BAR by «Ruki-Nozhnitsi» beauty brand

Find your success in beauty together with the beauty market leaders

«Using a professional approach to BEAUTY»
Founders of the conceptual beauty salon chain «Ruki-Nozhnitsi» and ELAN brand
CEO Elena Kurchina
+38 095 545 77 77
kurchina87elena@gmail.com
@elanbrowbar
Elena Kurchina and Anna Kravchenko
The first and the best
Our combined experience in the beauty industry is around 30 years. The conceptual beauty salon «Ruki-Nozhnitsi» emerged at the beauty market in 2011, and in 2014 we opened the first BROW BAR in Ukraine. Right now our chain includes 3 beauty venues, and we have the biggest team of the full-time make-up & brow artists in Ukraine!
Our brow artists perform more
than 35,000 eyebrow shaping
and tinting services per year
The brand co-founder Anna Kravchenko is the trainer of Ukrainian Make-up Artists' Team at the World Championship OMC Hairworld and the Juror of this championship
We have created one and only educational institution in Ukraine, which issues the state-recognized certificates with the makeup artist degree – the Beauty Salon Business Academy «Ruki-Nozhnitsi»
A lot to be proud of
LEADER OF THE
YEAR 2017
GOLDEN SYMBOL OF QUALITY OF NATIONAL PRODUCTS AND SERVICES 2019

COMPANY OF THE YEAR 2018
LEADER OF THE
YEAR 2018
CONSUMER'S
CHOICE
2019
THE HIGHEST QUALITY STANDARD GRAND-PRIX
2019
COMPANY OF THE YEAR 2019
LEADER OF THE BRANCH 2019
LEADER OF THE BRANCH 2020
COMPANY OF THE YEAR 2020
ELAN products are notified in the European CPNP cosmetic portal
05.11.2019 TM ELAN organized UKRAINE BEAUTY SHOW — the most professional event for the brow and make-up artists
Creating the brands – setting the trends
ELAN is the first and exclusive brand for the professional brow and make-up artists, which has been setting the «brow industry» trends since 2015. We offer only professional tools and materials and can guarantee with confidence the highest level of their quality.

ELAN brand products are sold extensively in Russia, Belarus, Kazakhstan, Ireland, Hong Kong, Vietnam, Kuwait, Europe (the official representative company in Poland; distributors in Greece, Romania, Latvia, Lithuania)
09.09.2020 TM ELAN organized the biggest ONLINE championship BROW PRO ONLINE, which welcomed more than 150 brow artists from various countries
1
3
4
2
Assuring our place in history
12.06.2018
We set the Record of Ukraine – «Most people to tint eyebrows in one venue» (Poshtova square, Kyiv).
05.11.2019
We set the Record of Ukraine – «Most people to participate in the eyebrow shaping and tinting championship». More than 200 brow artists
took part in the championship.
9 prizewinners and world champions in the «Make-up» and «Eyebrow Shaping & Tinting» tests (Paris, 2019) were trained at the Beauty Salon Business Academy «Ruki-Nozhnitsi».
Elena and Anna developed rules of the new «Eyebrow Shaping & Tinting» test for the World Championship OMC Hairworld 2019, which was successfully presented at the championship in Paris.
Beauty in figures
Together with us you can fill the growing brow beauty market with the best eyebrow shaping and tinting
services and enjoy the results:
The average
price of the service
One brow artist can
perform a day
Color cosmetics
sales at a venue
The prime cost
of the service
The prospective capacity (add a client to the waitlist if there is no available time)
The time needed for performing the service (repeated every 2 weeks)
100-120 %
₴ 300 - 800
30-60
₴ 100.000
10-15
services
minutes
per month
10-15%
First opening!
We launched the first ELAN BROW BAR on June 11!

Opening of the first franchise project combined:

— training by the official technologists of ELAN professional line and the ART director;
— ELAN professional line product giveaway;
— -20% special offer on ELAN professional line products.

The very next day, on June 12, ELAN BROW BAR opened its doors to the first clients.
We guarantee your welfare
We collected all our experience and knowledge for our partners to be proud of our future achievements together.
UPFRONT INVESTMENT OF ELAN BROW BAR PROJECT
A. Lump sum payment: 12.000-15.000 $.

B. Rent of the premises: from 800 $ monthly.

C. Equipment: from 8000 $.

D. Renovation the premises: from 4000 $.

E. Purchase of products, accessories: from 4000 $.
ELAN BROW BAR FRANCHISE PACKAGE INCLUDES:
  1. Registration of the individual entrepreneur (notary services should be paid separately). (Valid for Ukraine only)
  2. Legal consultation on the conclusion of the lease agreement. (Valid for Ukraine only)
  3. Operational support by the manager at all stages of the project launch.
  4. Right to use ELAN brand.
  5. ELAN BROW BAR design project.
  6. Assistance in approving the premises for rent.
  7. Recommendations on renovation work, selection of contractors, furniture and equipment.
  8. Preparation of technical requirements, creation of electric power supply project and the wastewater disposal system of the premises project (services of the specialist should be paid separately). (Valid for Ukraine only)
  9. Handing over the brand book (the corporate identity).
  10. Development of the branded printed materials (notebooks, business cards, price lists, advertising brochures, etc.).
  11. Preparation of the list of up to date services, materials and rage of products.
  12. System of service pricing.
  13. Assistance in preparation of services flowchart.
  14. Recommendations and calculation of the initial purchase of products.
  15. Financial model.
  16. Financial analysis and calculation of the breakeven point of the project.
  17. Analysis of the project financial and operational indicators.
  18. Assistance in personnel recruiting.
  19. Personnel payroll accounting system.
  20. A package of documents on personnel management (service standards, internal regulations, etc.).
  21. Branded app.
  22. CRM system.
  23. Website.
  24. Creating accounts on social media. Professional photo / video content.
  25. Assistance in writing a marketing strategy for the project.
  26. Placement on the official website elanfrachise.com.
  27. Full support in organizing the project launch (search for a photo / videographer, the launch scenario).
  28. Training for administrators - 1 day (travel expenses should be paid separately).
  29. Training for specialists - 1 day (travel expenses should be paid separately).
  30. Online and offline seminars for CEOs and administrators at the Beauty Salon Business Academy.
  31. Partnership training program for specialists at the Beauty Salon Business Academy.
Continuous development
The Beauty Salon Business Academy «Ruki-Nozhnitsi» is deservedly voted for the «Best educational institution»
of 2017, 2018 and 2019. We thoroughly train the specialists, as we consider that the key
to the success is in the mastership.
We offer our partners:
Personnel selection assistance
2-days training of the specialists by the Academy teachers at the venue before the launch
ELAN masterclasses with @primaacademia teachers
Bonus training of the specialists if the product purchased plan is fulfilled
Final Zoom interview
Weekly Zoom workshops for the specialists with the exclusive access
Partnership price for the training at the Beauty Salon Business Academy «Ruki-Nozhnitsi» beyond free hours
Online and offline workshops for the directors at the Beauty Salon Business Academy are included in the royalty
Training of the specialists for championships under the special conditions
Choice of opportunities
We prepared several options of the venues for your optimal development
Space: 15-20 sq.m.
Small
Space: 25-30 sq.m.
Medium
Space: 50-60 sq.m.
Large
Partnership with ELAN — confidence in your beauty future
Fill in the application form and join the professionals, who write the history!
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